{"id":238,"date":"2023-06-22T23:45:13","date_gmt":"2023-06-22T23:45:13","guid":{"rendered":"http:\/\/arruu.co\/?page_id=238"},"modified":"2026-09-28T16:17:13","modified_gmt":"2026-09-28T16:17:13","slug":"cv","status":"publish","type":"page","link":"https:\/\/arruu.co\/pt\/cv\/","title":{"rendered":"cv"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"238\" class=\"elementor elementor-238\">\n\t\t\t\t<section class=\"elementor-element elementor-element-0813f46 e-con-full e-flex e-con e-parent\" data-id=\"0813f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ac97102 e-con-full e-flex e-con e-child\" data-id=\"ac97102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caad61c elementor-widget elementor-widget-heading\" data-id=\"caad61c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Roger Arruda<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18912b elementor-widget elementor-widget-text-editor\" data-id=\"e18912b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Senior Product Designer | User Research, UX Strategy &amp; Interaction Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<article class=\"elementor-element elementor-element-eb2912f e-con-full e-flex e-con e-parent\" data-id=\"eb2912f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c8964b8 e-con-full e-flex e-con e-child\" data-id=\"c8964b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a8b70 elementor-widget elementor-widget-text-editor\" data-id=\"65a8b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product Designer with over 10 years of experience across visual and digital design, combining a strong visual foundation with customer research, product thinking, and end-to-end experience design.<\/p><p>As the sole UX designer at BAT Chile, I work across customer research, interaction design, prototyping, and usability testing, collaborating with stakeholders to connect customer needs with business requirements.<\/p><p>I bring experience across e-commerce, media, travel, and healthcare, with native Portuguese, fluent Spanish, and advanced English.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e652b elementor-widget elementor-widget-heading\" data-id=\"48e652b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Educa\u00e7\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96c2d59 e-con-full e-flex e-con e-child\" data-id=\"96c2d59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9caef23 elementor-widget elementor-widget-text-editor\" data-id=\"9caef23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Google UX Design Certificate<\/b> . 2024.2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e145d2 elementor-widget elementor-widget-text-editor\" data-id=\"9e145d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCoursera . Online . Em ingl\u00eas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25f6b80 e-con-full e-flex e-con e-child\" data-id=\"25f6b80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb15e24 elementor-widget elementor-widget-text-editor\" data-id=\"bb15e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>English Language<\/b> . 2018\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7104eb elementor-widget elementor-widget-text-editor\" data-id=\"c7104eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Liffey College . Dublin . Irlanda<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b698985 e-con-full e-flex e-con e-child\" data-id=\"b698985\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db8eac elementor-widget elementor-widget-text-editor\" data-id=\"7db8eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Web design<\/b> . 2006.2008\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53264f3 elementor-widget elementor-widget-text-editor\" data-id=\"53264f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSenac . Brasil\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00b0fa8 e-con-full e-flex e-con e-child\" data-id=\"00b0fa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbfbf70 elementor-widget elementor-widget-heading\" data-id=\"dbfbf70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Idiomas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6d6bbc e-con-full e-flex e-con e-child\" data-id=\"b6d6bbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c61a2d elementor-widget elementor-widget-text-editor\" data-id=\"0c61a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\" translation-block\"><strong>. English .<\/strong> Avan\u00e7ado<br><strong>. Spanish .<\/strong> Avan\u00e7ado<br><strong>. Portuguese<\/strong> <strong>.<\/strong> Nativo<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9dd09 elementor-widget elementor-widget-heading\" data-id=\"eb9dd09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Skills<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600316c e-con-full e-flex e-con e-child\" data-id=\"600316c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01ff0d1 elementor-widget elementor-widget-text-editor\" data-id=\"01ff0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>UX &amp; Product Design<\/strong><br>\nUser interviews, usability testing, information architecture, user flows, interaction design, wireframing, prototyping<\/p>\n\n<p><strong>Collaboration<\/strong><br>\nStakeholder collaboration, presenting design rationale<\/p>\n\n<p><strong>Design Tools<\/strong><br>\nFigma, Adobe Illustrator, Adobe Photoshop<\/p>\n\n<p><strong>Web Tools &amp; Technologies<\/strong><br>\nWordPress, Elementor, Webflow, Framer, HTML\/CSS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ffa6a1 e-con-full e-flex e-con e-child\" data-id=\"2ffa6a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa8d27 elementor-widget elementor-widget-heading\" data-id=\"3aa8d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Experi\u00eancias . <\/b>de trabalho<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d5e1a e-con-full e-flex e-con e-child\" data-id=\"26d5e1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6ad0f elementor-widget elementor-widget-text-editor\" data-id=\"6b6ad0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UX Designer \u00b7 BAT Chile<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce369a elementor-widget elementor-widget-text-editor\" data-id=\"9ce369a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDecember 2025 . Present \u00b7 Chile\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fda813 elementor-widget elementor-widget-text-editor\" data-id=\"6fda813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li>Serve as the sole UX designer at BAT Chile, working with stakeholders across research, interaction design, and prototyping.<\/li>\n  <li>Interview customers and internal teams to identify needs and guide design decisions.<\/li>\n  <li>Design Conecta Market shopping flows; proposals for reordering, promotions, product cards, and support access were implemented.<\/li>\n  <li>Design payment-management experiences; all 12 customers in a prototype usability test completed the assigned tasks.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e044560 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e044560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568482e elementor-widget elementor-widget-text-editor\" data-id=\"568482e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Visual\/UI Designer . <\/b><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Ag\u00eancia 14<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30c106 elementor-widget elementor-widget-text-editor\" data-id=\"a30c106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2021 . 2025 . Remoto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b011a55 elementor-widget elementor-widget-text-editor\" data-id=\"b011a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li>Designed and developed responsive WordPress pages for Globo TV\u2019s Gente platform.<\/li>\n  <li>Refined navigation and mobile layouts to support a clearer browsing experience.<\/li>\n  <li>Collaborated with content teams on page design, with attention to accessibility and usability.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a23930 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a23930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01196f8 e-con-full e-flex e-con e-child\" data-id=\"01196f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eca4079 elementor-widget elementor-widget-text-editor\" data-id=\"eca4079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Visual Designer . <\/b><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">FCOMM<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb1002 elementor-widget elementor-widget-text-editor\" data-id=\"ffb1002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2019 . 2020 . Remoto\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74450ec elementor-widget elementor-widget-text-editor\" data-id=\"74450ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li>Designed social media campaigns and brand visuals for medical clinics.<\/li>\n  <li>Maintained visual consistency across communications for different medical specialties.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0be011 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a0be011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76b6974 e-con-full e-flex e-con e-child\" data-id=\"76b6974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8188b55 e-con-full e-flex e-con e-child\" data-id=\"8188b55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec847e elementor-widget elementor-widget-text-editor\" data-id=\"2ec847e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Visual Designer .<\/span><\/b> Ag\u00eancia  FAR\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792459a elementor-widget elementor-widget-text-editor\" data-id=\"792459a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2014 . 2016 . SP<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92a415 elementor-widget elementor-widget-text-editor\" data-id=\"f92a415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li>Worked on rebranding and website design for the agency\u2019s real estate showcase.<\/li>\n  <li>Created presentation materials to communicate real estate offerings.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2749872 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2749872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Roger Arruda Senior Product Designer | User Research, UX Strategy &amp; Interaction Design Product Designer with over 10 years of experience across visual and digital design, combining a strong visual foundation with customer research, product thinking, and end-to-end experience design. As the sole UX designer at BAT Chile, I work across customer research, interaction design, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-238","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"I&#039;m a nomad Graphic UI UX designer - Designing is one of the ways I&#039;ve found to communicate with the world and make a positive impact with my creativity.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/arruu.co\/pt\/cv\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Roger Arruda \u2022 UX Design\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Roger Arruda - 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