Cdamata - UX Design for a Sustainable Handmade
E-commerce
Cdamata is a Brazilian e-commerce brand offering handcrafted wooden home goods, combining beauty, function, and low environmental impact.
I redesigned the site to reflect its sustainable values through a minimalist, product-focused interface that works seamlessly across devices. The build was implemented in WordPress, Elementor, and WooCommerce.
Problem / Challenge
The previous site:
- Lacked visual cohesion and brand storytelling
- Had unclear navigation and poor mobile usability
- Didn’t showcase the craftsmanship or eco-friendly ethos of the products
The goal was to create a clean, intuitive, and visually aligned experience that put products and brand values front and center.
My Role & Responsibilities
- Competitive Benchmarking
- Information Architecture
- Responsive UI Design
- Visual Identity Refinement
- E-commerce Integration
- Tools: Figma · WordPress · Elementor · WooCommerce · Adobe Illustrator
Design Process
Research: Analyzed competitor sites and reviewed Cdamata’s brand assets
Design: Created a minimalist, responsive interface emphasizing imagery and readability
Build: Implemented the final design in WordPress, Elementor, and WooCommerce
Outcome
The redesign:
Put handcrafted products at the forefront
Created a cleaner, more modern visual identity
Improved mobile usability and navigation
Strengthened alignment with Cdamata’s sustainable brand message
Product
Page
Product
Seamlessly friendly on any device.
Payment
Supports all payment methods.
Cart
Clear information, easy management.
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Key Learnings
This project reinforced the value of restraint in design, removing clutter and letting products speak for themselves. It also highlighted how e-commerce design can communicate trust and authenticity for handmade, sustainable goods.
www.cdamata.com
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PT