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Roger Arruda

Roger Arruda

Product Designer

a Product Designer with over 10 years of experience in design, having transitioned from visual design into UX and product design. I combine a strong foundation in visual communication with user-centred thinking to create meaningful, intuitive digital experiences.

I’m currently working at BAT (British American Tobacco) in Chile, one of the world’s leading multi-category consumer goods companies, focused on transforming the future of its industry through innovation and digital experiences. As the sole Product Designer for Chile, I lead product design initiatives locally, balancing business goals, user needs, and cross-functional collaboration. I joined BAT in December 2025.

I’ve worked across industries including travel, media, healthcare, and e-commerce, always focused on solving real problems through thoughtful and elegant solutions. I’m fluent in Spanish and Portuguese, with advanced English skills, which allows me to collaborate effectively with diverse international teams.

Outside of design, I’m passionate about travel and understanding human behaviour—both of which continuously inspire my work and creative process.

I’m excited to connect and collaborate on projects that challenge me to grow and create positive impact.

Education

Google UX Design Certificate . 2024.2025

Coursera . Online . In English
English Language . 2018

Liffey College . Dublin . Ireland

Web design . 2006.2008
Senac . Brazil

Languages

. English . Advanced
. Spanish . Advanced
. Portuguese . Native
. French . Basic

Skills

Design Tools:
Figma, lightroom, Illustrator, Photoshop

UX Methods:
User Research, Prototyping, Wireframes, Usability Testing

Web:
Webflow, Framer, WordPress, Elementor, HTML/CSS 

Work . experiences

Product Designer . Madic Project (Google UX Design Certificate)

2024 . 2025 . Remote

  • Led UX design for a travel platform focused on personalised experiences.
  • Conducted user research and created personas, wireframes, and interactive prototypes in Figma.
  • Improved usability through testing and iterative design.
  • Presented project outcomes in a case study simulating real-world product delivery.

Visual Design . 14 Agency

2021 . 2025 . Remote

  • Designed and developed responsive websites for Globo TV’s Gente Project using WordPress
  • Implemented UX improvements through intuitive navigation and mobile-friendly layouts
  • Collaborated with content teams to enhance accessibility and user engagement

Visual Design . FCOMM

2019 . 2020 . Remote

Designed social media campaigns and brand visuals for medical clinics, boosting engagement and ensuring visual consistency across specialties.

Visual Design . FAR agency 

2014 . 2016 . Brazil . SP

Led rebranding, website design, and presentation materials for the agency’s real estate showcase, successfully attracting new clients in the property sector.