Pular para o conteúdo principal

Roger Arruda

Menu

Roger Arruda

Senior Product Designer | User Research, UX Strategy & Interaction Design

Product Designer with over 10 years of experience across visual and digital design, combining a strong visual foundation with customer research, product thinking, and end-to-end experience design.

As the sole UX designer at BAT Chile, I work across customer research, interaction design, prototyping, and usability testing, collaborating with stakeholders to connect customer needs with business requirements.

I bring experience across e-commerce, media, travel, and healthcare, with native Portuguese, fluent Spanish, and advanced English.

Educação

Google UX Design Certificate . 2024.2025

Coursera . Online . Em inglês
English Language . 2018

Liffey College . Dublin . Irlanda

Web design . 2006.2008
Senac . Brasil

Idiomas

. English . Avançado
. Spanish . Avançado
. Portuguese . Nativo

Skills

UX & Product Design
User interviews, usability testing, information architecture, user flows, interaction design, wireframing, prototyping

Collaboration
Stakeholder collaboration, presenting design rationale

Design Tools
Figma, Adobe Illustrator, Adobe Photoshop

Web Tools & Technologies
WordPress, Elementor, Webflow, Framer, HTML/CSS

Experiências . de trabalho

UX Designer · BAT Chile

December 2025 . Present · Chile
  • Serve as the sole UX designer at BAT Chile, working with stakeholders across research, interaction design, and prototyping.
  • Interview customers and internal teams to identify needs and guide design decisions.
  • Design Conecta Market shopping flows; proposals for reordering, promotions, product cards, and support access were implemented.
  • Design payment-management experiences; all 12 customers in a prototype usability test completed the assigned tasks.

Visual/UI Designer . Agência 14

2021 . 2025 . Remoto

  • Designed and developed responsive WordPress pages for Globo TV’s Gente platform.
  • Refined navigation and mobile layouts to support a clearer browsing experience.
  • Collaborated with content teams on page design, with attention to accessibility and usability.

Visual Designer . FCOMM

2019 . 2020 . Remoto
  • Designed social media campaigns and brand visuals for medical clinics.
  • Maintained visual consistency across communications for different medical specialties.

Visual Designer . Agência FAR 

2014 . 2016 . SP

  • Worked on rebranding and website design for the agency’s real estate showcase.
  • Created presentation materials to communicate real estate offerings.