Roger Arruda
Senior Product Designer | User Research, UX Strategy & Interaction Design
Product Designer with over 10 years of experience across visual and digital design, combining a strong visual foundation with customer research, product thinking, and end-to-end experience design.
As the sole UX designer at BAT Chile, I work across customer research, interaction design, prototyping, and usability testing, collaborating with stakeholders to connect customer needs with business requirements.
I bring experience across e-commerce, media, travel, and healthcare, with native Portuguese, fluent Spanish, and advanced English.
Education
Google UX Design Certificate . 2024.2025
Liffey College . Dublin . Ireland
Languages
. English . Advanced
. Spanish . Advanced
. Portuguese . Native
. French . Basic
Skills
UX & Product Design
User interviews, usability testing, information architecture, user flows, interaction design, wireframing, prototyping
Collaboration
Stakeholder collaboration, presenting design rationale
Design Tools
Figma, Adobe Illustrator, Adobe Photoshop
Web Tools & Technologies
WordPress, Elementor, Webflow, Framer, HTML/CSS
Work . experiences
UX Designer · BAT Chile
- Serve as the sole UX designer at BAT Chile, working with stakeholders across research, interaction design, and prototyping.
- Interview customers and internal teams to identify needs and guide design decisions.
- Design Conecta Market shopping flows; proposals for reordering, promotions, product cards, and support access were implemented.
- Design payment-management experiences; all 12 customers in a prototype usability test completed the assigned tasks.
Visual/UI Designer . 14 Agency
2021 . 2025 . Remote
- Designed and developed responsive WordPress pages for Globo TV’s Gente platform.
- Refined navigation and mobile layouts to support a clearer browsing experience.
- Collaborated with content teams on page design, with attention to accessibility and usability.
Visual Designer . FCOMM
- Designed social media campaigns and brand visuals for medical clinics.
- Maintained visual consistency across communications for different medical specialties.
Visual Designer . FAR agency
2014 . 2016 . Brazil . SP
- Worked on rebranding and website design for the agency’s real estate showcase.
- Created presentation materials to communicate real estate offerings.