Roger Arruda

Feel the Match

Feel the Match is a cutting-edge sports media company specializing in creating original Intellectual Properties and ‘Beyond the Game’ content. Their work spans athletes, retired players, federations, clubs, and charismatic sports personalities, blending storytelling with innovative entertainment.

My Role:
UX designer
I crafted the digital experience and visual identity to reflect the company’s dynamic and engaging brand. I focused on designing intuitive interfaces that highlight rich multimedia content while ensuring ease of navigation and strong user engagement.

Challenge

Design a digital platform that showcases diverse sports content and storytelling, balancing immersive media with user-friendly interaction. The solution needed to appeal to a broad audience while maintaining the company’s bold, energetic identity.

Process

  • Collaborated on brand visuals and UI components to create a vibrant, flexible design system

  • Developed wireframes and prototypes focused on smooth content discovery and multimedia integration

  • Ensured responsive design for seamless experiences across devices

  • Integrated user-centered navigation flows to highlight athletes, stories, and exclusive content

Roger Arruda - FTM - Graphic UI UX Designer

Outcome

Our commitment to an exceptional experience is evident in our design approach. The site is 100% adaptable and fluid, ensuring that visitors have a perfect layout on any platform. Whether on a computer, tablet, or smartphone, we prioritize the best possible experience.

Scalability and

Future Adaptation

We not only aim for current efficiency but also plan for the future. We designed the back-end with a focus on scalability, allowing the platform to grow and adapt to future market needs. This enables us to remain agile and meet the constantly changing demands of our clients.

Scalability and

Future Adaptation

We not only aim for current efficiency but also plan for the future. We designed the back-end with a focus on scalability, allowing the platform to grow and adapt to future market needs. This enables us to remain agile and meet the constantly changing demands of our clients.

In summary, Mobile not only meets the demands of the market but also constantly strives to raise the standard of excellence in the corporate furniture sector, providing a minimalist, elegant, and efficient user experience while remaining adaptable for the future.

Excellence in

Update

To ensure that content updates are efficient and accessible to all, we have chosen cutting-edge tools such as Elementor Pro, WordPress, and Crocoblock. I have created dynamic post styles for each content category, allowing the team to update all site content, even through a smartphone, without the need to manipulate code. This enables the FTM team to keep the contents always up-to-date.

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