Client:
Gente By Globo TV
Gente is Globo’s knowledge platform for individuals and partners interested in understanding the behaviours, values, and habits of Brazilians. It’s a space where Globo freely shares studies and research with the public.
Project Role:
Web Designer
Main Tasks
I proudly collaborated with this platform from November 2020 to January 2025. My primary role involved transforming textual content, often accompanied by graphics containing research data, into web content that is accessible and optimised for all types of devices. The challenge was to maintain fidelity to the platform’s visual identity while exercising creative freedom to innovate and engage the audience on each page.
Solutions
To achieve these objectives, I work carefully with the contrast between content sections, adjusting typography for a more enjoyable reading experience, and creatively using collages with images and textures that seamlessly integrate with the text. This results in a vibrant page, filled with colours and appealing to various tastes and preferences.
A few pages from the project.
Big Brother Brasil
The Power of BBB explores Big Brother Brasil as a cultural and media phenomenon in Brazil. It highlights how the show attracts massive audiences, shapes behaviour, sparks social conversations, and reflects Brazilians’ deep connection with television, especially their fascination with real-life stories and everyday people.
Have a look here.
Who are the
Brazilian
investors?
The research outlines the profile of Brazilian investors, showing that most invest regularly, allocate up to 25% of their income, and have over R$10,000 invested. It also highlights the effects of the pandemic, inflation, and the Selic rate, as well as the value placed on lower bureaucracy and competitive fees.
Have a look here.
SXSW
A selection of books and reports highlighted at SXSW 2023. These materials cover topics such as technological trends, neurotechnology, leadership, entrepreneurship, and the impact of major tech companies on the creative market. The curation aims to deepen the discussions started at the festival and provide resources for reflection and strategic planning.
Have a look here.
I invite you to explore many other pages created by me at www.gente.globo.com
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