Gente By Globo TV
Gente is an editorial platform by Globo TV that promotes diversity and inclusion through storytelling and featured content. The project required a responsive and accessible design that aligned with Globo’s visual identity while enhancing readability and user engagement across devices.
Project Role:
UI & Visual Designer
I was responsible for the design system, responsive layout, visual hierarchy, and accessibility improvements. The project was built on WordPress and optimized for mobile-first use.
Challenge
Design a flexible and clean layout that supports a variety of content formats, articles, interviews, and media, while respecting Globo’s brand guidelines and accessibility standards.
Process
Analyzed existing editorial designs and Globo’s visual assets
Created a modular, responsive layout system with clear hierarchy
Applied accessible color contrasts, readable typography, and mobile navigation patterns
Designed standout, exclusive layouts for featured editorial pieces.
Implemented the final design using WordPress
Outcome
The result is a visually engaging and mobile friendly editorial site that supports Globo’s mission of inclusivity. The interface is optimized for content flow, accessibility, and ease of navigation, ensuring that users can comfortably explore stories on any device.
A few pages from the project.
Big Brother Brasil
The Power of BBB explores Big Brother Brasil as a cultural and media phenomenon in Brazil. It highlights how the show attracts massive audiences, shapes behaviour, sparks social conversations, and reflects Brazilians’ deep connection with television, especially their fascination with real-life stories and everyday people.
Have a look here.
Who are the
Brazilian
investors?
The research outlines the profile of Brazilian investors, showing that most invest regularly, allocate up to 25% of their income, and have over R$10,000 invested. It also highlights the effects of the pandemic, inflation, and the Selic rate, as well as the value placed on lower bureaucracy and competitive fees.
Have a look here.
SXSW
A selection of books and reports highlighted at SXSW 2023. These materials cover topics such as technological trends, neurotechnology, leadership, entrepreneurship, and the impact of major tech companies on the creative market. The curation aims to deepen the discussions started at the festival and provide resources for reflection and strategic planning.
Have a look here.
I invite you to explore many other pages created by me at www.gente.globo.com
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