About
Madic
Is a travel agency that creates unforgettable Latin American journeys with personalised itineraries and clear, easy planning.
Project
Role:
Sole UX Designer, responsible for the entire design process from start to finish.
Client:
MADIC – Google UX Design Certificate
Research
Empathy phase
User Interviews – One-on-one conversations to understand user behaviors, needs, and pain points.
Usability Test
- Quantitative Data
- Error Rate
- Success Rate
Pain Points & Frustrations
Hidden fees, scams, and cancellations.
Privacy worries and data misuse.
Bad communication, no follow-up.
Trust Factors & Decision
Reviews and ratings guide decisions.
Clear pricing and detailed plans matter.
Secure payments build trust.
Goals & Expectations
Easy booking, secure and clear.
Custom trips with extra perks.
Loyalty rewards and deals.
Trusted platforms, flexible cancelation.
Project goals
Sketches
Wireframes
Home
Curated
Handpicked spots, great deals, unforgettable sights.
Explore
Clean, Fast and Focused on your trip.
Exclusive services
From the best hotels to car rentals and private tour guides—we’ve got you covered.
Tour page
An intuitive, seamless, and fully customisable itinerary.
Content
Real moments, real photos.
Information
All the key details about your tour and itinerary.
Booking process
Book with confidence: fast, easy, and free of
hidden fees.
Image gallery
Authentic Travel Photography Curated for You
Notifications
Stay on schedule
We help you keep track of every tour.
Notifications
Stay on schedule
We help you keep track of every tour.
Empty cart
Thank you page
Cart
Profile
The best customer service
Important Info and Friendly Human Support.
Profile
The best customer service
Important Info and Friendly Human Support.
Icon App
Minimalist and sophisticated
Icon App
Minimalist and sophisticated
Architecture information
Colours
Typography
Icons
Design system
All Design System components are available in Figma.
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